When you list with Brian, you have many avenues and outlets to show your property not just to the world, but targeted to the right people. Every listing that Brian undertakes is treated with a rigorous marketing strategy, which may include any of the following:
There are a plethora of media outlets that Brian considers when listing your home.
Specialized Emails to the John Aaroe Group Network
We’ll alert every agent in our company that your property has come on the market. Our agents actively collaborate to bring buyers and sellers together, and your home will be a part of these efforts.
Property details on Multiple Listing Service
We’ll notify the brokerage community of the availability of your property by uploading details to the MLS.
Arrange office preview tour
To reach the local network of buyers who are working with our professionals, I’ll invite all the agents from my office to join me for a personal tour of your property.
Host a broker preview
We’ll invite brokers from real estate companies across our market to explore your property during an exclusive preview.
Produce a property website
Your dedicated website will include all the HD photo views we capture, plus a virtual tour, map and description of your unique property.
Create a mobile site for your property
Today, 20% of all online property searches are conducted using a mobile device — and the number is growing fast. We’ll design your home’s mobile site to deliver an optimal viewer experience on all devices, including iPhone, Droid and BlackBerry. Your mobile site will include photos and descriptive text. Buyers can instantly call or email me with the touch of a button from your site. When buyers are in the vicinity of your home, they can locate your property through a GPS search on our company’s mobile website.
Notify your neighbors
We’ll send a letter to nearby homeowners to let them know your property is on the market and describe its features. They may well know someone who is interested in buying in your neighborhood.
Produce a property eMagazine
We’ll create an eight-page online magazine filled with attractive images and a written description of your home, and email it to our list of active brokers and buyer prospects.
Email “Just Listed” alert
We’ll generate more interest by sending a Just Listed eCard to local residents and the brokerage community announcing your property has come on the market.
Send direct mail postcard
Our prospective buyers and people on our proprietary contact lists will receive a full-color postcard spotlighting your property. It will include your text and QR codes.
Hold weekend open houses
With your approval and based on your schedule, we’ll host public open houses to attract potential buyers who might not otherwise have heard about your property.
Targeted Online Marketing
We’ll give your property far-reaching exposure on key real estate sites. Among the most highly visited in the mix:
Aaroe.com Your home will appear on both our main and mobile-enhanced websites, capturing home seekers at their computers and on the go. Our technology is GPS enabled, so home seekers can search and map your open house showings on the road. (To experience our company’s mobile site, text “LA” to 85377 on your smartphone.)
realtor.com We’ll see that your home is given showcase status on this high-traffic site, the most comprehensive source for real estate listings.
luxuryrealestate.com (listings over $1 million): As a member of “Who’s Who in Luxury Real Estate,” John Aaroe Group is affiliated with brokers in more than sixty countries around the world. Your property will be seen on the international luxury property website for this elite network.
Prestige-MLS.com John Aaroe Group is one of a handful of US brokers to belong to this ultra-high-end international real estate networking group. Your property will be featured on the organization’s site that is relied upon by top brokers working with affluent buyers throughout the world.
LATimes.com John Aaroe Group, and Brian specifically, has frequent listings in the prestigious “Hot Properties” section, as well as the highly visible, high-quality real estate section of the LA Times website. You’re sure to get good exposure for your property here.
We also broadcast your home to over 300 U.S. based real estate websites including:
zillow.com
redfin.com
frontdoor.com
trulia.com
hotpads.com
International Marketing
LA real estate is a hot investment for international buyers. These key prospects rely heavily on the Internet to find property, and we’re continually researching the sites they turn to most. Then we make sure they see and read about your property in their language. Top international sites include:
Fang.com (China)
Rumah123.com (Indonesia)
Arkadia.com (Russia)
Edenway.co.uk (United Kingdom), and
Eurobrix.com (United Kingdom)
Plus over 40 additional key international sites
Top social media sites
Worldwide, a growing number of consumers — including many thousands of home seekers— are using social media like Facebook, Twitter and LinkedIn as key search and information sources. We’ll make sure they can find your property by posting information on these key sites.
Strategic Print Advertising
Newspaper and magazine advertising is one of many ways to attract buyers to your home. To launch your listing, we’ll advertise it in the LA Times. On an ongoing basis, we choose properties we think will generate immediate interest among active buyers and cross-promote similar listings. You benefit whenever we advertise homes like yours.
Every ad in which your home appears will include your property’s exclusive text code, so buyers can find out more about it fast. I will be alerted to every prospect who texts for more information.
Our aggressive print advertising strategy drives buyers back to our website, aaroe.com, where your home – and your open house event – will be featured.
Marketing and activity updates
We’ll keep you regularly posted on your property’s latest marketing and advertising, and update you on the number of showings your home has had. We’ll also give you a sense of the interest your property is generating online via an exclusive system called ListHub, which compiles web traffic from key real estate sites.